Bright prospects for heritage tourism in the Marianas

 In the heart of the Pacific, the Northern Mariana Islands are poised for the emergence of a flourishing heritage tourism industry, according to Dr. Toni L. Carrell, an esteemed underwater archaeologist and research associate with Ships of Discovery. 

In an exclusive interview with this reporter years ago, Dr. Carrell expressed her optimism, stating, “I think that heritage tourism here is just on the cusp of starting. It hasn’t really taken off the way you might find it in other places.”

Dr. Carrell, who brings extensive experience in underwater archaeology, specializing in shipwrecks from the 1600s to WWII, emphasized that heritage tourism is the fastest-growing segment in the global tourism landscape.

Heritage tourism has already proven to be a lucrative sector, as exemplified by Florida, where it contributes a staggering $4.2 billion in revenues, according to previous reports by Variety. The economic impact includes the creation of over 123,000 jobs, generating billions in income and state product, along with substantial contributions to taxes and in-state wealth.

The Northern Marianas, with its rich cultural tapestry, holds tremendous potential, believes Dr. Carrell. “It is starting here,” she affirmed, pointing to the diverse elements that form the foundation of a thriving heritage tourism industry.

Dr. Carrell highlighted the presence of ancient Chamorro and Carolinian cultures, WWII artifacts, historic sites, and underwater heritage elements. As the daughter of a WWII veteran, she acknowledged the unique appeal of the NMI for descendants seeking to connect with their familial past.

“In terms of heritage tourism, you certainly got the potential for better understanding of the Carolinian and Chamorro cultures — the ancient cultures. You got a lot of elements already in place,” Dr. Carrell said.

Veronica “Ronnie” Veerkamp, founding partner and head writer at Windward Media, echoed Dr. Carrell’s sentiments, emphasizing the untapped potential of heritage tourism in the NMI. Despite having the necessary “goods,” Veerkamp noted that a coordinated industry has yet to fully materialize.

In addressing potential stumbling blocks, Dr. Carrell dismissed infrastructure concerns, stating, “A paved road won’t make a difference.” Instead, she emphasized the importance of providing accurate information and authentic tour guides.

Veerkamp concurred, stressing the need for knowledgeable guides who can deliver consistent and authentic narratives. Dr. Carrell recalled her experience at the National Park Service, emphasizing the significance of responding to visitor inquiries promptly with accurate information and a friendly demeanor.

For both Veerkamp and Dr. Carrell, the key to a thriving heritage tourism industry in the Northern Marianas lies in knowledgeable guides and an attitude that is both informative and friendly. “That kind of an attitude will make a huge difference in heritage tourism,” concluded Dr. Carrell.